First and foremost we have to ask ourselves why images can have such an impact. Even though words obviously have an impact, images have a decisive advantage over them. They have a more direct effect on consciousness. In contrast to writing and speech, processing during the cognition process is no longer necessary. Instead, images reach us even more directly.
But what makes images so impressive that they can suddenly trigger a wide variety of feelings in us? Unlike speech or writing, both constructed forms of communication, we can perceive images much more directly and intuitively. Our brains can recognize them many times faster. We captured the basic content of a photo in just around 0.1 seconds.
It’s always an exciting challenge to fill a picture with the life and feelings with which we photographed it.